Matrox Axio Realtime HD and SD Editing Platform Part of Avid Open Storage Initiative Demonstration at NAB 2007Montreal, Canada – April 12, 2007 – Matrox® Video Products Group today announced that Matrox Axio™ LE will be used in conjunction with Adobe® Production Studio in an open workflow demonstration at the Avid Technology, Inc. booth (#SL106) at NAB 2007. Through its Open Storage Initiative, Avid offers new levels of workflow flexibility to film and video editors, producers, directors, graphic artists, animators, and others who need realtime access to media created using a mix of Avid® and non-Avid tools. The Avid Open Storage Initiative makes it possible to run practically any third-party Mac OS X or Windows XP content creation tool on Avid Unity™ shared-storage systems and Avid VideoRAID® local storage systems.Matrox Axio LE extends the capabilities of the Adobe applications, providing native MXF file support for Panasonic P2, Sony XDCAM, and Sony XDCAM HD in Adobe Premiere® Pro and After Effects®, as well as native support for additional codecs including: DVCPRO HD, MPEG HD, offline HD, MPEG-2 I-frame in HD and SD, IMX, DVCPRO, and DVCPRO50. Matrox Axio will also be demonstrated at NAB 2007 in the Adobe booth (#SL3220) and the Matrox booth (#SL2015). “The trend in post and broadcast facilities to have a mix of systems from various manufacturers so that on each project, editors can choose the best application for the job. Often that choice is Matrox Axio and the Adobe suite of digital media applications,” said Ankit Patel, Matrox Axio product manager. “We applaud Avid for making it possible for users to take advantage of the speed, capacity, and reliability of Avid Unity shared-storage systems and Avid local storage products in these new diverse environments.” About Matrox Axio The Matrox Axio family of products makes Adobe Premiere Pro CS3 the foremost realtime HD and SD editor for demanding broadcast and post-production environments. It features no-render HD and SD finishing in compressed and uncompressed formats, superior realtime color correction tools, advanced realtime effects, and a full complement of analog and digital audio and video inputs and outputs. It also lets users work seamlessly with the other Adobe CS3 Production Premium applications, fully supporting Adobe Dynamic Link and providing WYSIWYG video output support for Adobe After Effects® CS3 and Adobe Photoshop® CS3, as well as other animation and compositing packages. Matrox Axio incorporates Matrox Flex and Power of X technologies to leverage CPU and GPU power to provide the ultimate HD and SD post-production experience. Key features of Matrox Axio:
Price and availability of Matrox Axio LE Priced at $4,495 US in North America (₤2,795, €3,995) including Adobe Premiere Pro, Matrox Axio LE is available through a worldwide network of authorized dealers. About Avid Technology, Inc. Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company's award-winning products and services, please visit: www.avid.com. Avid, Avid Unity and VideoRAID are either registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks contained herein are the property of their respective owners. About Matrox Matrox Video Products Group is a technology and market leader in the field of HD and SD digital video hardware and software for realtime editing, DVD authoring, capture/playout servers, clip/still stores, and CGs. Matrox's Emmy award-winning technology powers a full range of content creation and delivery platforms used by broadcasters, post-production facilities, project studios, corporate communicators, and videographers worldwide. Founded in 1976, Matrox is a privately held company headquartered in Montreal, Canada. For more information visit www.matrox.com/video. ##### Note: Print resolution artwork can be downloaded at www.matrox.com/video/en/press/artwork#axio Matrox is a registered trademark and Matrox Axio is a trademark of Matrox Electronic Systems Ltd. Adobe, Adobe Premiere, and Creative Suite are registered trademarks of Adobe Systems Incorporated in the United States and/or other countries. |